Privacy Policy

Majid Al Futtaim Holding is a limited liability company incorporated in the Emirate of Dubai, United Arab Emirates. Majid Al Futtaim Holding operates through various subsidiaries including Majid Al Futtaim Retail, Majid Al Futtaim Properties, and Majid Al Futtaim Entertainment ("Majid Al Futtaim", "we", "us", "our").

This policy describes how Majid Al Futtaim collects, processes, uses and discloses your personal information as a data controller when you contact us, use our services or interact with our platforms including websites and mobile apps (together "Platforms").

WHAT THIS POLICY COVERS

We are committed to adopting the highest standards when it comes to how we collect, use and protect your personal information, and have accordingly developed this privacy policy (the "Policy"), which:

Sets out the types of personal information we collect;
Explains how and why we collect and use your personal information;
Explains when and why we may share personal information within Majid Al Futtaim and with other organizations;
Explains how we protect the personal information we collect; and
Explains the rights and choices you have in relation to your personal information.

This Policy applies if you use our services (referred to in this Policy as "our Services"). Using our Services means:

Booking or purchasing services or products from Ski Egypt (in-store, online, or by phone);
Using our Platforms, including websites ("our Websites"), public Wi-Fi networks, or mobile applications ("our Mobile Apps");
Being a member of any of our loyalty schemes;
Taking part in our promotions and competitions and registering to receive our newsletters and offers.

This Policy also applies if you contact us or we contact you about our Services.

PERSONAL INFORMATION WE COLLECT

When you interact with us, we may collect:

Your personal details (name, address, email, phone number, date of birth, gender, passport or ID);
Login details (username, encrypted password);
Your interests, preferences, income, and profile information.

Additionally, we collect:

Online purchase data (what, when, where, how you paid);
Browsing and device data (IP, OS, browser type, geolocation);
Loyalty program usage (points, coupons, vouchers);
Feedback, survey responses, and interaction data from promotions or customer support.

We may also collect personal information as required by law or to fulfill contractual obligations. If you do not provide required data, some services may not be available to you.

WHY AND HOW WE USE YOUR PERSONAL INFORMATION

To make our Services available to you:

Process your orders and refunds;
Manage your Ski Egypt account(s).

To personalize your experience:

Use browsing and purchase history to tailor offers;
Send relevant marketing communications (by email, SMS, post, ads);
Combine personal information across our platforms and brands for better insights.

To contact and interact with you:

Respond to queries or social posts;
Manage participation in promotions and surveys;
Invite feedback through market research activities.

To manage and improve our operations:

Analyze how our Platforms are used;
Enhance products, services, and communications;
Detect and prevent fraud or other crime.

SHARING PERSONAL INFORMATION

We may share your personal data with:

Majid Al Futtaim subsidiaries:

We may share data across Ski Egypt and other Majid Al Futtaim brands for service and operational purposes.

Retail partners:

When needed to fulfill your orders, such as delivery partners or service providers.

Other organizations:

When legally required by public authorities or law enforcement;
To establish, exercise or defend legal rights;
During mergers, acquisitions, or business transfers;
To successors in title or transferees of our agreement with you.

TRANSFER OF YOUR PERSONAL INFORMATION

Your personal data may be stored or processed in jurisdictions outside of Egypt. Appropriate safeguards are maintained as required by applicable law.

HOW WE PROTECT PERSONAL INFORMATION

We implement technical, physical, and administrative security measures. However, we cannot guarantee 100% internet security.

SOCIAL MEDIA

We manage our own social media channels and may monitor posts directed at us. We are only responsible for content we post, not third-party content.

RETENTION

We retain personal data for as long as required to manage services, comply with laws, and maintain records. If you request us to delete your data, email us at privacy@maf.ae or write to:

Analytics Office, Majid Al Futtaim Management Services, P.O. Box 91100, Cairo, Egypt.

MARKETING COMMUNICATIONS

You may opt out of marketing communications at any time. Even if you opt out, you will still receive service-related emails and operational notices.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies to personalize and improve your experience on our Platforms. Cookies help:

Remember your preferences and shopping cart;
Analyze how you use our site to improve performance;
Deliver relevant online ads and measure campaign success.

You may disable cookies via your browser settings, though this may affect your site experience.

AGGREGATE DATA AND ANALYTICS

We may anonymize and aggregate your data to study usage trends and improve services. If you use social features like “Like” or “Share,” content may be shared back to those platforms per your privacy settings.

YOUR RIGHTS

You may request to:

Access or correct your data;
Erase or restrict processing of your data;
Withdraw your consent at any time;
Receive your data in portable format;
File a complaint with your local data protection authority.

To exercise your rights, contact privacy@maf.ae.

PRIVACY CONCERNS

If you have concerns regarding this Privacy Policy, contact the Corporate Compliance Office at:

P.O. Box 91100, Cairo, Egypt or email: privacy@maf.ae

NOTIFICATION OF CHANGES

This Privacy Policy may be updated periodically. Changes will be posted on our Platforms. Please check this page regularly.

LINKS

Our Platforms may contain links to third-party websites. We are not responsible for their content or privacy practices.

CHILDREN

If you provide data for someone under 13, you confirm you are their legal guardian and consent to its use as described.

Last updated: 29 July 2025